[Communications & Marketing]- Senior Specialist

【Job Overview】

As a Senior Specialist in Regional Communications, you are responsible for internal and external communications, public relations, and internal/external events at SHL within your specified region.

You will be building and maintaining trusted relationships with local media representatives, and community leaders on behalf of the company.

You will create and nurture a positive public image and reputation of SHL and represent our interests through interacting with key stakeholders.

You are responsible for developing and implementing effective internal communication assets for your location that are both clear and engaging.

Furthermore, you will support the local managing director by participating in events. You will plan and organize SHL-owned and SHL-participated external commercial events and will contribute to creating an overview of all local events for alignment with global events.

【Main Responsibilities】

Media and Public Relations: Manage local media relations by monitoring and proactively reaching out to regional media. Proactively shape the media and public relations strategy for your region. Coordinate media requests and external communication, e.g. for the website, or press releases on a regional level. Shape and nurture a positive public image, enhance reputation, and foster mutually beneficial relationships by engaging with various stakeholders.

Executive Management Communication:Develop communications for SHL’s TW senior management, including writing announcements, designing speeches, and preparing presentation material. Coordinate internal communications events such as town hall meetings by deciding on speakers, defining the topics, selecting the venue, etc. e internal communications events such as town hall meetings by deciding on speakers, defining the topics, selecting the venue, etc.

Internal Communication: Producing internal communication, such as creating and uploading TW announcements for our e.g. our Intranet and digital signage displays. You will act as a sparring partner for the TW senior management and play a decisive role in management, change, and crisis communication.

Change Communication: Create communication plans for change initiatives and collaborate with change initiative teams to define how to convey a message in the most effective way. Support and challenge change initiative teams in refining their communication content.

Crisis Communication: Further develop our crisis communication manual and drives in regular crisis simulation events. Collaborate with PR and external communication team to align internal and external crisis approach.

Event Participation Support: Support the managing director in TW in participating in local events (e.g., trade fairs and exhibitions, conferences and congresses, technology and innovation summits). Prepare and brief the managing director, decide on topics to address and create speeches, evaluate participant list and identify key stakeholders, etc. Ensure effective presentation of SHL, which contributes to building brand awareness and company reputation.

Event Organization: Secure efficient execution of regional event participation and regional event hosting. In coordination with the global events team, manage activities pre, during, and post events, leading preparation, guiding execution, and conducting after-event analysis (e.g., reporting on media outreach). Support the global events team to develop and implement standardization of processes, governance, tools, and systems across events to improve effectiveness and resource efficiency of all stakeholders involved.

Cross-country / Cross-Functional Collaboration: Proactively and regularly align with SHL responsibilities for global events. Contribute to creating an overview of local events to make sure these are aligned with global events. Collaborate with other commercial teams to create a coherent and positive external appearance of SHL.

【Skills and Qualification】

• Experience: 5+ years of experience working in public relations, external communications, corporate communications, or a related field.
• Industry knowledge: Working in or with B2B industries that have complex and technical products. Preferably experienced in the pharmaceutical, biotech, medtech, and/or drug delivery device industry.
• Relationship building: Outgoing and jovial personality, proactive in approaching people. Ability to quickly build trusted relationships with people coming from different backgrounds.
• Stakeholder management: Extensive network of relevant stakeholders in media, industry associations, chambers of commerce, government bodies, etc. or ability to build one. Aptitude to present the company and our mission and values to external audiences in a professional, positive, and authentic way.
• Event management: Experience with preparing and attending commercial as well as non-commercial events. Understanding of how to successfully represent a global medtech company at such events on a local level.
• Local roots: Deep understanding of the local community, its culture, values, customs, and the way things are typically handled within that specific geographic area.
• Seniority: Relatively high seniority to ensure collaboration with Managing Director and other senior staff on eye level.
• Language: Fluent in written and spoken Chinese and English. Other languages are considered an advantage.